Content Marketing for Colleges
A one day training course for college marketing professionals, Tuesday 6th December, Manchester
Content marketing involves the creation of information (‘content’), which our target markets find useful. The idea is that we get them to engage with us in a positive way and encourage them to become our customers.
Content marketing is the next step in digital marketing for colleges, with many of the traditional marketing methods becoming less effective as the years pass.
Whilst colleges certainly create lots of content, many don’t have a standalone Content Marketing Strategy yet. In order to be successful at content marketing, it is essential that you use the right techniques, in the right way. This course will show you how.
Look at the brochure for benefits of attending and more..