Why PR Matters for FE

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 FE has endured some of the deepest funding cuts across the education system, with funding per student in colleges 11% lower than in 2010–11*. Adult education and skills funding has suffered even more, dropping by over 40% in real terms in the past 15 years.  With a growing student population and increasing operational costs, the pressure to secure adequate resources is immense.

Against this backdrop, PR becomes a powerful tool for FE institutions to:

• Advocate for Fair Funding: By sharing compelling data, success stories, and impact-driven narratives, colleges can influence policymakers and public opinion to support increased investment.

• Showcase Student Success: Highlighting student achievements and alumni outcomes      reinforces the value of FE as a transformative force for individuals and  communities.

• Attract Partnerships: Strong communication strategies can attract partnerships with employers, industry leaders, and charitable organisations, broadening opportunities for learners. 

 * Source:  Institute of Fiscal Studies: Annual report on education spending in England: 2024–25  

Telling the Story of Impact

• Use case studies and real-life success stories to illustrate how FE changes lives and boosts local economies.
• Highlight pathways from education to employment, showing the tangible outcomes of       FE investments.

Navigating Policy Uncertainty

• Communicate clearly about how initiatives like the Lifelong Learning Entitlement and       Skills England impact learners and employers.
• Position the institution as a proactive leader in adapting to policy changes and       fostering innovation.

Engaging Local Communities

• Emphasise the role of FE as a cornerstone of regional development.
• Host  events, open days, and skills showcases to engage local stakeholders and       demonstrate the value of your institution.

Advocating for Resources

• Share data-driven insights to build a case for increased funding, showing how       investment addresses growing student numbers and enhances capacity.
• Collaborate with industry and community voices to amplify the call for fair funding.

Why the Stakes Are Higher Than Ever

With 37% of FE colleges already reporting deficits and rising demand adding 60,000 new students by 2028, the sector faces a critical juncture. Effective PR will not only elevate the voice of FE institutions but also ensure that their needs and contributions remain front and centre in public discourse.

For the FE sector, 2025 is more than a turning point—it’s an opportunity to showcase its value, secure vital resources, and shape the future of education for millions of learners. The message is clear: the time to act is now.