PR in Further Education
FE has faced some of the most significant funding cuts within the education system, with funding per student in colleges 11% lower than in 2010–11*. Adult education and skills funding has experienced even steeper declines, plummeting by over 40% in real terms over the past 15 years. As the student population grows and operational costs rise, the pressure to secure adequate resources is tremendous.
In this challenging environment, effective education PR emerges as a crucial tool for FE institutions to:
Advocate for Fair Funding: By utilizing storytelling services to share compelling data, success stories, and impact-driven narratives, colleges can influence policymakers and public opinion to advocate for increased investment.
Showcase Student Success: Highlighting student achievements and alumni outcomes reinforces the value of FE as a transformative force for individuals and communities.
Attract Partnerships: Strong media relations strategies can foster partnerships with employers, industry leaders, and charitable organizations, broadening opportunities for learners.
* Source: Institute of Fiscal Studies: Annual report on education spending in England: 2024–25
Strategic Themes for FE PR Campaigns
FE has faced some of the most significant funding cuts within the education system, with funding per student in colleges 11% lower than in 2010–11*. Adult education and skills funding has experienced even steeper declines, plummeting by over 40% in real terms over the past 15 years. As the student population grows and operational costs rise, the pressure to secure adequate resources is tremendous.
In this challenging environment, effective education PR emerges as a crucial tool for FE institutions to:
Advocate for Fair Funding: By utilizing storytelling services to share compelling data, success stories, and impact-driven narratives, colleges can influence policymakers and public opinion to advocate for increased investment.
Showcase Student Success: Highlighting student achievements and alumni outcomes reinforces the value of FE as a transformative force for individuals and communities.
Attract Partnerships: Strong media relations strategies can foster partnerships with employers, industry leaders, and charitable organizations, broadening opportunities for learners.
* Source: Institute of Fiscal Studies: Annual report on education spending in England: 2024–25
